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The Myth of Ugly Design
Have you heard the dangerous lie that’s going around? It goes like this: “Design isn’t that important. I have an ugly site and it sells like crazy. It outperforms the ‘well designed’ site I used to have.” This horrible myth is perpetuated by marketers. They tell us…...
3 Essential Design Trends, August 2017
If the dog days of summer have you longing for a change of scenery, this month’s web design trends are the perfect start. While minimalism has been the “it” style of late, more designers are beginning to shift toward more details and features within the layout. The...
Web Design Hasn’t Changed Much, and We’re Already in 2017
Call me a bitter old man but back in my days, websites were on a totally different level of crazy. Innovations, when it came to design, were so unpredictable that you wouldn’t know what you’re going to get. Colors were wild, layouts were experimental, and there was so...
Are Ready-made Websites Killing Web Design?
More often than not, you would meet someone who is not as acquainted to the comings and goings of web design and tell you,”I can do the same thing you do, using Squarespace“. To which you might respond with disgust or anger. I mean, it’s not surprising. The advent of...
Mobile First Is Just Not Good Enough: Meet Journey-Driven Design
In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was...
Everything You Need To Know About Emoji
We all recognize emoji. They’ve become the global pop stars of digital communication. But what are they, technically speaking? And what might we learn by taking a closer look at these images, characters, pictographs… whatever they are ? (Thinking Face). We will dig...
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